原创翻译:龙腾网 http://www.vemp.tw 翻译?#21495;?#31859;团子 转载请注明出处

China’s new social media craze: Paying random people to shower you with over-the-top compliments


Chinese internet users are flocking to groups on social media and messaging platforms like Tencent-owned WeChat to pay to be in groups where they can be given compliments.


One administrator of a group who spoke to CNBC said he charges 15 yuan ($2.23) for three minutes or 25 yuan ($3.72) for five minutes of praise.


CNBC spoke to participants and even got involved in one of the groups — known a “kuakuaqun,” Mandarin for “praising groups” — to find out how they operate.


Users can search for the groups on Taobao, an e-commerce site run by China’s Alibaba. Several different groups are listed there with different pricing options, starting from around 35 yuan ($5.21).


Once you purchase a round of compliments on Taobao, the seller will contact you with an invitation to a group on WeChat. There, you will be showered with praise from various people.


There appears to be varying business models, however. One group administrator who spoke to CNBC said they offer a service where you can invite another person into a group, and that individual will be given custom-made compliments. It could be a friend or partner, for example.


Users were firing compliments at each other within seconds. CNBC posted the following message: “Good morning. I just moved to a new place and spend a lot of time alone.”


Shortly after, one WeChat user replied: “This is awesome! Now you have more spare time. Take this opportunity to enjoy your ‘me time.’ One can be very happy by himself. And you have us here!”


The CNBC reporter, who recently moved to Guangzhou, then told the group he was learning Chinese.


“There is no limit to your learning. You are a really studious person. I believe you will master Chinese well in the future,” one user replied.


The groups are quite large. One group CNBC joined had nearly 500 people in it and another had over 240.


Why is this happening?


It appears the trend has picked up steam in the past few days with groups and discussion threads appearing on forum-like sites. One post on Zhihu, which is China’s answer to Quora, shows a post from March 7 from a praise group that belongs to a university.


“We don’t praise ourselves and we become stingy while giving praise to others” he said in a message in Chinese, which was translated by CNBC.


“The initial purpose of this group is to make us learn to praise others and accept others’ praise confidently. Here we can drop everything, use our heart to affirm and support others.”